"The connection economy rewards the leader, the initiator, and the rebel. The internet wasn’t built to make it easy for you to watch Lady Gaga videos. The internet is a connection machine, and anyone with a laptop or a smartphone is now connected to just about everyone else.
And it turns out that those connections are changing the world. If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you – Detroit is filled with empty factories.

If you use your money to buy advertising to promote the average products you produce for