Puma: Clever Little Bag

Puma's sustainable alternative to cardboard boxes.
Fuseproject just announced the release of Puma's Clever Little Bag to replace the brand's shoeboxes, kicking off Puma's next phase in its sustainability program.
The bag uses 65% less cardboard than the typical shoebox. Created out of non-woven mesh, the recyclable material requires less work and creates less waste. It has no laminated printing and no tissue paper, it takes up less space than boxes and also weighs less when shipping. It can also can serve as a replacement to the retail bag. According to fuseproject, all of this will result in Puma's reduction in water, energy and diesel consumption from manufacturing by more than 60% a year.
Cool stuff! What do you think?