Lessons From Green Day


Everyone in the recent times have heard about Green Day (and so you know I'm a music addict). They have morphed into one of the world's most popular as well as influential rock bands, selling over 65 million records, filling stadiums in cities across the world and inspiring a whole new generation of musicians.

Below are 5 business as well as personal leadership lessons we can gather from Green Day's ascent:


1. Every dream starts off small.
Green Day started off called Sweet Children. They played to empty halls and few gave them any chance of being successful. However, their vision was larger than their doubts and they stayed the course like the best leaders always do. Amazing things happen when you stay in the game longer than anyone thinks you should. (then again, you know more about you than others right?)

2. They out-practiced their competition.
The original members of Green Day came from broken homes. Parents were not around much. So most of their free time they practiced. Often they would write songs all day and play guitar all night. Like all genius-level performers, relentless practice over an extended period of time births extraordinary performance.

3. They were well grounded.
After their breakthrough album "Dookie" sold over 14 million copies, the members of Green Day reached superstardom. However, rather than succumbing to the seductions of success, they remained grounded. They started their families and they remained true to their roots. This has allowed them a longevity that so many rock bands never achieve.

4. They understood the power of renewal.
After the success of Dookie, Green Day toured the world relentlessly. But then after that - at the peak of their success - they took a complete year off. They spent time with their families. They pursued other musical projects. And they refilled their well of inspiration. Rather than burning out, this period of time allowed them to come back stronger and to continue having fun at their craft.

5. They dared to innovate.
The albums that followed their breakthrough release actually sold many less records. However, Green Day were willing to relentlessly innovate. The album they were working on before American Idiot came out was actually a mess in the sense that their master tapes were stolen. Many bands would have given up. However Green Day saw it as an opportunity to rewrite the entire album. They came up with an idea of a rock opera and released American Idiot. This became their biggest seller and 15 years after they started, they reached a whole new level of fortune.

One last thing, I can write about Lady Gaga's amazing breakthrough, a huge lesson in branding.
Well, you just need to ask :)

Sheena Iyengar: The art of choosing


Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. She talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.