This worked in the previous centuries and back in the day, at a time when the factory worker broke a code, when laws where being established, when things were being put in place.
Today, our world has changed, our lives have evolved into a constant bundle of interactive connections. Today, we live in what marketing guru Seth Godin calls The Connection Economy. In his book, The Icarus Deception, Seth makes the case for approaching work as art.
And it turns out that those connections are changing the world. If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you – Detroit is filled with empty factories.
If you use your money to buy advertising to promote the average products you produce for
According to Godin, attention and trust are key in our current economy. So being afraid, in such a case is a problem. We shouldn't be afraid to lead, to hope, to grow, to experiment & explore. In fact, the future belongs to those who do that. Those who care and are passionate enough to take a leap forward.
We are afraid, it's human nature. But it pays to care & believe.